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A bit of background.
I’ve led and delivered content for top tech brands, building high-performing teams and campaigns that deliver results.
Real thoughts from people I've worked with.
"Darren consistently produced high-quality content that not only engaged our target audience but also drove measurable results. His ability to craft compelling narratives, coupled with a deep understanding of SEO and content strategy, set them apart from other content specialists I’ve worked with."
Pavel Valkanov
Head of Marketing @ Abatable
"Darren has a unique blend of being able to develop and implement multinational-long term content strategies whilst giving his attention to the fine details that make best-practice content. The quality of content his teams produce is industry leading, and can be linked directly to revenue. He's honest and compassionate, and a pleasure to work alongside."
Dominic Wood-Hill
Head of Digital Marketing @ Nordcloud
"What really sets Darren apart is how great he is with people. Whether it's collaborating with the team or helping individuals grow, Darren creates an environment where people can thrive. He’s someone who gets things done while keeping the team motivated and happy."
Neelam Dixit
UX Designer @ BeZero Carbon
Head of Content,
Corsearch.
March 2021 - December 2021.
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Managed the content strategy and a team of content writers across various entities following acquisitions for a brand risk and performance leader.
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Implemented a more strategic, connected digital approach to content marketing via targeted multichannel lead generation campaigns, SEO-driven content and thought leadership.
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Evolved the corporate tone of voice and product positioning in-line with the new vision and additional target sectors.
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Streamlined lead management, social media, website and search engine performance analytics to provide valuable insight and deliver real, incremental improvement.
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Defined target personas across industries, job roles and maturity level to activate more targeted multichannel outreach and lead nurturing campaigns.
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Co-managed a community of customers and partners to facilitate virtual events, knowledge sharing, thought leadership content and lobbying campaigns.
Project Manager,
Creative Junction.
September 2014 - September 2015.
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Developed short-term marketing strategies targeting local schools, colleges and universities and developed content such as press releases, case studies and blog posts
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Maintained and updated websites and social media channels
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Designed marketing collateral such as digital and print advertisements and leaflets as well as educational materials
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Developed and delivered creative arts projects in local schools, colleges, universities and youth projects, including creative writing, visual arts, music and film
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Sought and pitched to potential investors for funding to deliver projects
Content Marketer,
Russell Finex.
September 2015 - September 2018
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Defined, managed and delivered the global content strategy for B2B engineering company, creating content to address key areas of growth.
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Managed content and campaign distribution through digital channels and third parties.
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Optimised new and existing content according to SEO.
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Developed and implemented a corporate copywriting guide and rebrand strategy to ensure copy and brand consistency.
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Analysed performance, presenting and improvement suggestions to stakeholders at quarterly meetings.
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Composed submissions for various awards, including the Queen’s Awards, industry awards and local business and CSR awards.
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Freelance Copywriter,
Content Marketer.
December 2021 - Present.
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Developed compelling copy and content strategies for B2B and tech clients, aligning messaging with business goals.
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Created a wide range of content including blogs, web copy, case studies, and email campaigns that drove engagement and conversions.
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Crafted SEO-optimised content that improved search rankings and increased organic traffic for client websites.
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Worked closely with clients to capture brand voice and deliver messaging that resonated with target audiences.
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Tested and refined content based on performance data, continually improving impact and effectiveness.
Freelance Features Writer,
Time Out Shanghai.
January 2013 - September 2014.
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Writing articles for the Shanghai expat community, including event features and news pieces, venue openings and reviews, news stories, interviews and diary-style blogs.
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Keeping abreast of all the news and openings, able to write in different styles and tones for different audiences.
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Delivering consistent content cadence, turning around regular articles for online and print publication.
Content Manager,
Merkle.
September 2018 - March 2021.
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Defined, managed and delivered the EMEA content calendar, contributes to the global content strategy and tone of voice.
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Built brand recognition, drove revenue and positioned the company as an innovative thought leader in digital commerce, digital marketing and disruptive technology.
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Wrote original, relevant and on-brand thought leadership content and sales collateral, including white papers, blog posts, editorials, presentations, talk tracks, website content, email, infographics.
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Informed by business intelligence, consumer/customer and industry insights, market trends and research findings to create content and land campaigns relevant to audience groups.
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Editor of third-party content, ensuring smooth delivery with quality, clarity and consistency.
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Digital marketing and social media savvy, training the team on aspects of content marketing, SEO, PPC and social media, and leading SEO efforts as part of the content strategy.
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Monitors, tracks, and documents content results, making improvements accordingly.
Head of Content,
Nordcloud.
December 2021 - Present.
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Manages a team of in-house and external content, brand and design specialists to create a range engaging content and evolve the corporate brand and voice.
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Develops content marketing strategies to show why customers should choose Nordcloud for cloud services, addressing specific needs in target sectors.
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Produces high-quality content like informative guides, infographics, videos and email campaigns to drive real cut-through and engagement.
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Collaborates closely with various teams to deliver content for advertising, PR and brand building, sales support, partnerships and employer branding.
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Experiments with fresh ways to communicate with external and internal audiences and stakeholders.
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Works closely with the digital team to monitor and analyse key metrics, identify content opportunities and optimise content over time.
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Co-leads the strategy and delivery of an annual summit, shaping the key topics and themes as well as brand and production.
