Creative thinking with strategic know-how.
I'll make content work for you.
Storytelling that clicks.
Content is more than just words - it’s how you connect, inspire, and get people to take action. I create smart content strategies that hit home with the audience and align perfectly with business goals.
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Building content strategies that make brands stand out.
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Crafting stories that actually matter to your audience.
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Turning big ideas into content that gets results.
Cutting through the noise.
In the world of endless scrolling, creativity is your secret weapon. I love coming up with fresh ideas that make people stop, think and engage. Think videos infographics or emails you actually want to read. I deliver content that gets people talking and coming back.
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Making your brand’s voice heard with bold, creative content.
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Shaking up the usual with new formats and innovative ideas.
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Developing a cohesive visual style that sets you apart.
Delivering results, not fluff.
Content's only worth it if it works. I focus on creating performance-driven content that’s tested and optimised for better results. I dive into the data and adjust where needed so the content isn’t just sitting pretty, it’s driving real growth.
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Using data to fine-tune content and boost ROI.
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Tracking the metrics that matter and optimising what works.
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Partnering across teams to ensure content hits the mark.
Thoughtful leadership that moves the needle.
Content isn’t a solo sport. I’m a thoughtful collaborator and leader, putting the right culture and structure in place to keep quality and efficiency high. I’ve led multiple content (and broader) teams of various shapes and sizes. And as I've grown more and more as a leader, I've learnt success isn't just in what we do, but how we do it.
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Leading teams to create content that packs a punch.
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Introducing new ways of working to drive efficiency and quality.
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Structuring individual targets and OKRs to align with strategic goals.
Real thoughts from people I've worked with.
"Darren consistently produced high-quality content that not only engaged our target audience but also drove measurable results. His ability to craft compelling narratives, coupled with a deep understanding of SEO and content strategy, set them apart from other content specialists I’ve worked with."
Pavel Valkanov
Head of Marketing @ Abatable
"Darren has a unique blend of being able to develop and implement multinational-long term content strategies whilst giving his attention to the fine details that make best-practice content. The quality of content his teams produce is industry leading, and can be linked directly to revenue. He's honest and compassionate, and a pleasure to work alongside."
Dominic Wood-Hill
Head of Digital Marketing @ Nordcloud
"What really sets Darren apart is how great he is with people. Whether it's collaborating with the team or helping individuals grow, Darren creates an environment where people can thrive. He’s someone who gets things done while keeping the team motivated and happy."
Neelam Dixit
UX Designer @ BeZero Carbon
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Thanks for reading.
Thanks for taking a few minutes to find out a little more about me and what I do.
I'd love to stay connected. Go ahead and connect with me on LinkedIn here, if you like.
Or you can email me here.
Portfolio.
I’ve worked on a wide range of content projects that have helped tech companies tell their stories in new and impactful ways.
From in-depth guides and engaging articles to eye-catching videos and interactive infographics, my portfolio is packed with examples of content that not only looks great but drives results.